How to Give Your Customers the Best Online Shopping Experience

To discover more of the benefits of selling online with BigCommerce, try out our 15-day free trial or check out our case studies to read about how other BigCommerce merchants have succeeded in selling online. But one of the most important decisions you can make is choosing an ecommerce platform, and we believe BigCommerce is your best bet.

A VPN will encrypt all data transferred between your computer or mobile device and the VPN server. This means that hackers can’t intercept it, even if they have the password for the Wi-Fi network you are using. A VPN can help provide you with a safe way to shop online while on public Wi-Fi. These are just like your regular card, but a random account number is generated for each purchase, preventing hackers from using the number again. Credit cards are considered one of the safest methods of making online transactions since it’s easier for credit card issuers to refund money lost to fraud.

Whether a first impression happens online or in person, it determines the rest of the relationship a customer has with a brand. Creating a strong digital image builds trust between your website and its visitors. User Experience is not a new term, but it’s a growing field in the digital world. As its name suggests, it deals with how a user interacts with a website or application. Visual design, language and navigation are all elements that make up a website or app and well-designed and easy to navigate websites are a must for eCommerce sites.

In fact, 77% of weekly Pinners have discovered a new product or brand on Pinterest. And luckily, eBay is a hub for products of all kinds — clothing, home decor, vintage collectibles, artwork. But while the marketplace does offer a space for all kinds of businesses, this might make it a bit more difficult to find your niche and stand out from the crowd. With 70% of shoppers looking to Instagram for product discovery and 1 billion active users, it’s safe to say that this is one of the most thriving social platforms on the market. A newer player to the social commerce game, TikTok has become far more than just a short-form video-sharing app.

Customers who have a negative experience can tell the world about it with a bad review. Conversely, they can share their excellent experiences and positive interactions in good customer reviews. This gives other potential customers an insight into what they can expect from the company. The rise of e-commerce has forced traditional retailers to adapt and innovate to stay competitive.

Thirty-one percent of people say they’re shopping online more since the pandemic. The number is even higher for affluent shoppers (those with a household income over $100K), at 39%. First, a global pandemic with widespread stay-at-home orders and retail closures would seem to be the most ideal condition to prompt people to shift to online shopping. However, even in those circumstances, the majority of Americans did not change their online shopping habits. Second, the strongest conclusion from our data is that online shopping is highest among younger adults. If they continue to shop online at the rates that they do now, online shopping will continue to grow, slowly but surely, as they age. Alpine Rings compiled a list of how online shopping has evolved over the past 30 years, drawing on data and research from a variety of sources including The New York Times and NBC News.

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The benefits of this method include increased engagement and, ultimately, more sales. Social proof can be a powerful marketing tool that can increase conversion rates. The main goal of social proof is to convince the customer that they are not alone in their decision. A survey on the impact of influencers on consumers’ buying behavior revealed something interesting. About 83% of the people who followed and watched an influencer tend to buy products that the influencer advertises. Digital has been influencing in-store with the arrival of QR codes, such as on physical products or marketing panels. When you receive your credit card statements, go through them and check for unauthorized charges.

This eye-catching board in an Asda store is an excellent example of how brands can benefit from in-store marketing when the online shopping experience influences it. SSL stands for ‘Secure Sockets Layer’ and is an indication that a website is secure for shopping. Essentially, it’s an encryption method which websites that ask for sensitive or personal information – such as your credit card details – should have. In this age of social media and online reviews, customers can share their experiences with hundreds or thousands of people online.

Tyler’s dives into the best of both worlds by selling niche clothing and accessories in addition to commodity apparel products from popular brands like Billabong, Simply Southern and YETI. You can use automation to set up email flows so that customers receive timely messaging at every stage of their journey from opting in to your email list to making a purchase to tracking their delivery.

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